Hey let’s talk about goal setting? Wait a minute on second thought lets not, let’s think of something else to do that’s more exciting like watching the clouds go by, listening to paint dry. Anything but talk about goal setting!

Really the only losers that want to set goals and create business plans are those geeky types like at Apple, IBM, or Microsoft right? We don’t want to be like them do we? They waste hours and days with production schedules and writing out timelines and lots of other boring stuff like that. What do these people know?

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Most online businesses fail within the first year. Primarily there are two significant sections that cause these failures. In this article we’ll discuss the two parts and what you as a new online business owner can do to avoid them being your downfall.

The first section is actually made on of three subsets. This section deals directly with the product or service that the online business has to offer. In order to be successful online a business needs these three things right off the bat.

Section One:

1) A product or service that people actually NEED.

Many new business owners fail to research the need for a product or service. It may also be the case that the market may be over crowded or saturated with similar products or services. Such situations cause an atmosphere of extreme competition for the marketplace position.

Lots of times the new business owner may actually have a product or service they are using and believe it to be a marketable product. In reality though the product or service may only be useful to a small subset or niche of people. While there is nothing wrong with having a product or service that only a small sector of other people may need it does change they way the product should advertised online.

2) A product that pays GENEROUS commissions.

Too often a new online business will promote a product that has a very slim profit margin or commissions as their main product. A lot of businesses will use a low cost product as a “loss leader” to secure a customer. A secondary product, that in most cases is really the main product offering, is available as a “back-end” product.

3) A product that pays you RESIDUAL monthly income.

Just as bad as a low profit main product is promoting a product or service that only offers the one time sale to the customer. A business should always be looking towards a consistent revenue stream from the new customer. This could be offered through maintenance contracts or updates or even upgrades to an improved version of the product.

Section Two:

This is probably the biggest mistake that new business owners make and that’s lack of contact with the new and prospective customer. It is a given fact that in advertising a potential customer needs to be exposed to the business’s offerings five to seven times on the average.

Many new businesses ignore this and only offer a simple email contact link on their websites that they must manually use to answer the customers questions and concerns about their products. While this is actually not a bad thing it should not be the whole method of contact the business offers.

To effectively service a customer and to persuade a new prospect into becoming a customer an online business must have an autoresponder service. Autoresponders can be used for a variety of things in an online business. Foremost is the ability to facilitate offering additional information and serving advertising about the business’s product to prospective customers.

But also a just as needed service an autoresponder can serve is instruction and training for the use of a product or service. Using an autoresponder in this manner even saves the business money in employee and tech support costs.

This was a quick summary of the two things that most new businesses online over look and can lead to their failure. Neither of them are hard to provide, but both are absolutely essential to a business being successful online.

This is but a small portion of what you can learn about having an online business in my new FREE guide: Empowering Your Online Business. Click here to get your copy today and take your online business to the next level.

Also included is a copy of our award winning Excellence Magazine. Be sure and visit http://www.daelectronics.com to get both of these essential business guides.

Things have been crazy for me at work for the past month or so. I work at a middle school as the network administrator during the day so you can imagine what thats like if you know anyone thats ever worked in a school.

What with all of the end of year testing and helping with the other activities around the school I’ve barely had time to even brwose the web. But school ends on the 21st and hopefully I can get back to some of my projects on the back burner. I have several sitting there steaming btw.

Until then I wanted to offer everyone a couple of free gifts to tide you over for a while.

These are two brand new “hot off the press”, or keyboard rather, marketing ebooks. The first one “Empowering Your Online Business” is a step-by-step plan for marketing online and includes a 30 day no-fail plan.

The second one is “Harnessing The Power of Article Marketing” and gives an exact strategy for article marketing.

Both of these books are excellent in their material covered and can be used by anyone no matter what level of online marketing skills you may have.

Click here to download them.

Thats it for now. Hopefully after school ends I can get caught up again and maybe even get my newsletter back on to a regular schedule. I know all of you think I have forgotten and abandoned you, really I haven’t.

Till then. Enjoy the FREE gifts. I’ll be in touch.

Click here to download the FREE eBooks.