In this article I will try to compare PPC advertising with SEO.

SEO

SEO is where you try to promote your website by getting it to rank highly in the search engines (Yahoo, Google, etc.). You try to build the amount of backlinks so that you can get lots of people to find your product through search engine searches.

Benefits of SEO:

1) They’re Looking to Buy Your Product – If someone does a Google, or Yahoo Search for your product, chances are they are looking to buy your product, or service. Or they are considering buying it. This means that you will get many more sales than you would with PPC advertising.

2) Appears to be a Good Product – If your website appears highly on the search engines, it will look like your product is very good. People will only link back to you if they like your product, or they think that your website is helpful in some way. If your website is ranked highly in the Search Engines it will appear that many other people like your product.

3) More Permanent – With PPC you get ads temporarily. However with SEO, your website will last months or even a few years after your marketing efforts have already completely ended.

PPC

PPC advertising is where you pay other websites to get clicks to your site. You will pay a certain amount per click, and then you will pay for a certain amount of clicks. Then they will deliver that many page views to your website.

PPC Benefits:

1) Quick Results – When you buy PPC advertising, you will get results almost immediately. You will start to see page views comming in probably the same day.

2) CPM Testing – When you purchase clicks to your website through PPC advertising, you can figure out exactly how much money you are making per thousand page views (your CPM). From there you can purchase clicks to your website knowing exactly how much to pay, to make sure that you are still making a profit.

3) Easy Calculations – When you use PPC advertising you can easily calculate exactly how many page views your website will get. You will be able to get statistical data which you can use to research, and test out your websites profitablilty. You can then better figure out how your website performs, and how you can optimize it to make more money.

SEO is good for people looking to create longer lasting results. While PPC is better for those people that like statistical data, and are looking to create a consistant ROI (Return On Investment).

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I have a couple of quick updates for you on BFHJ and Brad Smith’s “The Death of JV
Giveaways”

First the BFHJ (Best Free Home Jobs) update:

Tomorrow at noon the admin is giving away a $25 prize package just for sending him an email.

If you got your free account with BFHJ a couple of days ago when I recommended this site to you – YOU could be the winner of that prize. If you haven’t gotten your no-cost account yet you better hurry because this is just the beginning. Remember there is going to be a MAJOR ad campaign for BFHJ in early to mid August, so the time to get in is now.

http://daelectronics.com/recommends/bestfreehomejobs

Next up I wanted to update you on the pre-launch of Brad Smith’s new eBook “The Death of JV Giveaways”

The eBook is now in pre-launch phase and will officially launch August 1st. For the next 7 days ONLY you can get the full eBook for only $7, this is 1/4 of the launch price.

This is an amazing eBook expose of Internet Marketing giveaways and is the most compelling report I’ve read in a long time about Internet Marketing , list building, and
giveaway events.

Brad explains the seven stages of Internet Marketing its interesting to see where you might be in these stages.

Theres even a free 30 page preview copy of the eBook available as well so you can see a sample of whats included in the full eBook. Get the preview copy or the full version while its drastically reduced during this pre-launch phase here:

http://daelectronics.com/recommends/deathofgiveaways

Don’t waste any time the time to get both of these recommendations is today.

If you miss out on either one you will be kicking yourself later.

Here are the links again:
BFHJ (Best Free Home Jobs) Website:
http://daelectronics.com/recommends/bestfreehomejobs

Brad Smith’s “Death of JV Giveaways”
http://daelectronics.com/recommends/deathofgiveaways

Have a great evening and get set for another great weekend coming up!

There is a hot brewing discussion on the Warrior Forums
about Brad Smith’s latest eBook release “The Death
of JV Giveaways.”

I got a copy of it last night and read the whole 83 pages
through and through. I can see why this is such a heated
topic at the Warrior forums now after reading it.

Brad Smith in case you didn’t know is the undisputed
king of giveaway events and hosts the Easter JV Giveaway
for the past 4 years running.

In Brad’s eBook release he gives a complete breakdown
of whats wrong with the current Internet Marketing giveaways
and what HAS to be done for them to survive.

He also gives a self explained of what he calls the 7 ladder
rungs of Internet Marketers. I found this interesting as I had
never seen anyone post such a categorized breakdown of
the different stages of marketing online.

Anyway this is a heads up email on what you will see tons
of emails about next week when his eBook goes into official
launch. You can get it as I did for 1/4 of the launch price if you
go to Brad’s website within the next 24 hours. Here is the link:
http://daelectronics.com/recommends/deathofgiveaways

P.S. Walk-Thru Marketing Volume 2 release is getting closer and closer
be sure to check out volume 1 now.
http://guidestogreaterliving.com/walk-thru-marketing