Effective Cash Flow Management

The Cash Flow Statement is derived from the Cash Flow Budget, which is a forecast of cash receipts and payments.  The Cash Flow Budget shows if passable cash is available for expenses, equipment and goods purchases.  Cash Flow also indicates whether external sources of cash are necessary.  While many business proprietors think profits are the most important fiscal component of a company, the lack of cash is frequently the biggest reason for business failure.  In fact, a business may be profitable; yet, it doesn’t have the cash to pay its expenses.  Therefore, efficient Cash Flow Forecasting, Planning and Management are essential to a Company’s success and should be an integral part of a company’s Business Plan.

Planning for cash flow is both on a short term and long term basis (daily, weekly and montly to quarterly and yearly). This way a business can have the optimum amount of cash on hand for its requirements. You can control the flow of cash into your business in order to make the necessary payments while still not maintaining an excessively high cash balance through an effective Cash Flow Budget. This is a management function as the speed and effeciency of cash flow moving through an enterprise allows the business owner to turn it back into sales and income more quickly and efficiently. This results in much greater profitability and minimizes the company’s interest payments.

The Cash Flow Statement can be a complicated Financial to originate and manage.  Therefore, the Cash Flow Budget is a great place to start and is a very effective tool to manage your business cash flow.  The Cash Flow Budget has three principal sections to manage:

1)     Cash to be received

2)     Expected Cash Payments

3)     When payments are to be made

The monthly Cash Flow Budget is the primary Cash Flow format.  We recommend working on three months at a time and build out the Budget for 12-18 months projected in advance.  Each month should have a Budget Goal and Actual Column, and the Budget should be on a rolling basis (as you complete a quarter, budget another three months).

The first bottom-line for the Cash Flow Budget is the End of the Month Cash Balance, which is computed as follows:  Beginning Month Cash Balance + Total Cash Receipts – Total Cash Payments

Simply put, a negative cash balance will require an increase in cash receipts, a lessening in payments, or accessing a short-term loan.  The second bottom-line is the End of Month Available Cash, which is calculated by subtracting the Monthly Contingency Cash in demand and Short-term Loans Required. 

The third bottom-line is the Cash Required for Capital Investments, which is calculated by taking the End of Month Available Cash and factoring in Desired Capital Cash and Long-Term Loans Required. 

By effectively Planning your Cash Flow Forecast and Managing the assorted key elements of the Cash Flow Budget, a business owner can construe the right amount of cash available, when needed.  Please refer to the end of this Article for a Cash Flow Budget Worksheet to assist you in Forecasting, Planning and Managing your Company’s Cash Flow. 

Having constructed your Cash Flow Budget, you can now effectively manage your Cash Flow needs.  By using some numbers from your Income Statement and Balance Sheet, you can analyze your present cash situation and apply that to future Cash Flow analysis.  It is important to realize the relationships between your Financial Statements in order to effectively Manage, Plan and Forecast Cash Flows. 

Predict and Manage Sales Related Cash Flow Issues

A couple Key Formulas: the DSO and DPO

1)     The Average number of days to collect money from customers or the Days Sales Outstanding (DSO): (Accounts Receivable divided by Annual Sales) x 365

2)     The Average number of days to pay your bills or Days Payables Outstanding (DPO): (Accounts Payable divided by Annual Sales) x 365

How can the DSO and DPO be Applied to your Business?

1)     If your DPO is greater than your DSO, you can carry or float your bills longer than your customers do and cash will accumulate.

2)     If DSO is greater than DPO and your customers are slower in paying their bills, then cash is departing the business.

3)     When DPO is greater than DSO, the bigger the difference, the more cash is flowing into the business and vice versa.

4)     The difference between DPO and DSO, termed the Float, is the number of sales days in cash that is flowing in or out of the business each year.  The equation is:  (Sales divided by 365) x Float

a)     As an example: A $1.5M  Sales Revenue business with only eight days of negative float will see $33,000 in cash flow go out the door.  This problem can be compounded if the drop happens during one payment cycle.

How Can You Fix A Negative Cash Flow? 

Well, it is really pretty simple.  A couple options:

1)     Collect receivables more quickly from customers.

2)     Obtain better payment terms from suppliers.

Combining options one and two will exponentially increase your cash flows, putting much less strain on your business operations and allowing you to manage more effectively for Profits. 

Conclusion

In order to effectively manage Cash Flow in your business, you must understand the relationship between your Cash Flow Statement, Profit and Loss Statement and Balance Sheet, and what these financials are telling you.  The Cash Flow Budget is the first step in developing your Cash Flow Statement, utilizing the numbers generated through your Profit Analysis and Income Statement and your Balance Sheet.  The Cash Flow Budget is a great tool to manage and plan your levels of Cash Flow (please see an example Cash Flow Budget Worksheet below). 

Monthly Cash Flow Budget Worksheet Example

– Prepare on a Monthly Outlook Basis with Budgeted and Actual Columns

Expected Cash Receipts:

Cash Sales

Accounts Receivable Collections

Other Income

Total Cash Receipts

Expected Cash Payments:

Purchase Goods & Equipment

Salaries

Utilities

Depreciation

Rent

Building Services

Insurance

Office Expenses

Interest

Sales Promotion

Taxes & Licenses

Maintenance

Delivery

Misc

Total Cash Payments

Cash Balance:

Beginning Month Cash Balance

Cash Change (Total Cash Receipts minus Total Cash Payments)

End of Month Cash Balance

Desired Contingency Cash Balance

Short-Term Loans Required

Available Cash – End of Month

Cash for Capital Investments:

Available Cash- End of Month

Desired Capital Cash

Long-Term Loans Required

About this Article Writer

Frank Goley is a business plan consultant, business consultant, and business turnaround consultant for ABC Business Consulting, and he has been helping companies to succeed for many years. He is an expert in developing business plans, marketing plans, funding plans, strategic plans, turnaround plans, web marketing strategies, and project particular business plans. Frank is also a business coach and a web development, web marketing and web seo consultant. Frank is author of the business plan book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 50 published articles on business success strategies. He also writes the Business Success Strategies Blog.

Why Article Marketing Can be Beneficial to Your Business

You should know that there are in fact a few ways to make money online, and people are actually doing it, with some making thousands of dollars per month. You could be selling anything as long as you have the traffic required to make money, as traffic is the most important piece to this whole puzzle. The more traffic you get, the more money you’ll make. There are many ways to market out there but it’s the ones that require no investment that you’ll want to start with. One of the best ways to drive traffic to your site with no investment is article marketing, as you’ll have plenty of time to invest in other marketing methods later once you’ve made money. Here are all the benefits you can look forward to from article marketing.

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With article marketing, you can use the very effective tactic of pre-selling to your audience. People prefer to be given helpful information rather than getting sales pitches. When readers see your articles, they can get the relevant facts about your products and then decide for themselves if they want to buy them. A simple way to do this is to create an article about the background of the niche you’re targeting, educate readers about the product and get them to visit your site. You can spark your readers’ interest this way, and they won’t feel you are trying too hard to sell something to them. It’s always important to focus on pre-selling before you actually sell because it tends to warm up the prospect.

Another advantage with article marketing is that it can help you build a solid email list very quickly.

Your articles can be written to target a particular niche and entice them to subscribe to your ezine or newsletter. You can add a link at the foot of your article that leads to an opt-in page directly. Add a note in your resource box about a free report or ebook being available for people who subscribe and this could help increase the number of people who click on the link. You can easily follow up with your new subscribers and promote them your own product or affiliate products.

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You can also get a great amount of traffic by using your articles in products like reports and ebooks. One great idea is to put all these articles together and then offer them to your subscribers or visitors. If you want your traffic to grow virally, tell others they can republish the articles you re-packaged. Many times your viral reports will work so well that you’ll bet getting visitors from them for months or even years.

Therefore, you can see how much money can be made from article marketing, as long as you know what you’re doing. If you hope to make money article marketing, unlike most people who attempt it, you must do the research that’s required. If you research the content and keywords effectively, you’ll succeed.

Affiliate Mistakes You Must Never Commit

For years, every single day hundreds if not thousands of new affiliate marketers come on board – and probably all of them make the same old tired mistakes. It’s not so unusual for these people to act on bogus and erroneous information received by some who call themselves ‘gurus.’ Another general statistic, known to experienced marketers, is the vast majority of affiliate will never see a single thin dime from their marketing efforts. There must be a reason why the same mistakes are constantly seen, over and over… what’s the reason? It’s not hard to figure out, any marketer needs to have the right information and basically adhere to certain ‘rules’ of doing business. And now, we’ll cover some affiliate marketing strategies that do work, and they’ll help you to get going in the right direction.

Profit Instruments bonus Of course there will be others marketing the exact same products as you will be, so you have to make yourself conspicuous – stand out. The tough part for most is – how to do that. Many affiliates offer a valuable, and preferrably related, bonus product that’s uniquely from you if they purchase using your affiliate link. You can offer a valuable and useful ebook report, audios, or videos on some related topic. The perceived value will be greater if your bonus is related, or adds value, to the product being bought. This can work because people always want to get more, and especially if they feel it’s something special.

So you need to drive home the fact they’re getting real and true value for that special word: free. This will set you apart from the competition in many ways. This can also work if the competition is pretty heavy. If you’re new to this, don’t let your eyes get bigger than your wallet – avoid promoting a bunch of offers all at once. This is just something you should only do after you have experience with successful affiliate promotions. First and most important, concentrate on learning how to make just ‘one’ affiliate promotion a success – then you move to number two. So do some smaller testing promotions until you find one that looks like it can work. After it starts doing something, then ramp it up and continue testing with others.

This way you’ll be able to profit from various niches. Avoid getting impatient because that’s when you begin making bad decisions. Just proceed one successful product at a time. And that, my marketing friend, is how the pros do it. Profit Instruments review

Always avoid promoting anything that you don’t believe in, for whatever reason. Some affiliates like to buy a product they’re considering to market, then they can see it for themselves. This will allow you to totally watch out for your reputation as a quality marketer, online.

In conclusion, selling products as an affiliate is a skill. You need to build relationships, get traffic and do everything you can to pre-sell your visitors/subscribers.

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