Important Considerations for WP Blog Optimizing for Search Engines
A mountain of advice abounds on the web on what folks should do to achieve great rankings in the search engines for WordPress blogs. Certain people agree, certain people differ, and others are downright perplexing.
You can be extremely wary of any advice given by someone that tells you to use search engine submissions, use traffic exchanges, or use FFA sites. .
Recently a well-known selection of search engine optimization experts gave their consensus opinions to SEOmoz with reference to what’s important to get excellent search engine rankings in today’s environment.
In short, here are the 4 top SEO ranking factors, in accordance with their consensus opinion.
Correct Keywords in the Title
Using the correct keywords when crafting the title tag of a WordPress page is extremely important. Not only does it help with higher rankings, it also promotes improved click-through from the search engine listings to your page. It’s of lesser use to be listed high in the results and not receive a high number of clicks. The primary goal should be to gain as many visits to your pages as possible.
The keywords that were used by the searcher are highlighted in bold in the search results. If part of your page title is shown in bold, it gives the listing an improved chance of being seen and getting a mouse click. However, highlighted keywords aren’t the only thing to take into consideration when composing the page title tag.
Many additional clicks can be earned from a cleverly composed title, specially if it tempts the user to click. It’s more advantageous to get 100 clicks from the 5th position by using an eye-catching page title tag than 50 clicks from listing number 3 with a badly written title.
The Anchor Text that’s Used with Links to Your Site
The anchor text that is employed in the link that points to your site from another web site weighs heavily in the SE computations to figure out what your web site is focused on. And, what your web site is focused on defines to a large extent what it will rank for in the search engine listing.
If it’s possible that you can influence in any way the anchor text that external web sites utilize when they link to your site, then it’s a very prudent way of investing your time.
A larger number of web sites that link to your site with a particular keyword, or alternate versions of that keyword, will cause the search engines to more eagerly believe that your site is all about that particular keyword.
It’s far more advantageous when the content of the destination page on your site contains that specific keyword and its latent semantic equivalents.
The Global Link Popularity of Your Site
The volume of links that are pointed to your site is utilized by the search engines to compute the relative importance of your web site. They include both quality of links and quantity of the links.
The more distinct web sites that link back to your site, the higher the search engines will rate the perceived importance of your web site.
Link building is an ongoing effort. There can never be a sufficient number of backlinks pointing to your site. It’s true that it’s possible to build links too fast and that can raise some flags with the search engines. Notwithstanding, if it’s performed as an ongoing action employing a long-term outlook, every backlink is worth the resources spent in obtaining it. The links all contribute to an improved perceived importance of your web site.
Link Popularity in the Internal Link Structure of the Site
It is a fact that some of your pages will obtain more external links than other pages. Those that do not obtain a lot of backlinks could be the actual income generating pages that you’d wish to rank well in the search engine listings.
Internal linking structure, as well as the anchor text utilized in the internal links, is how you distribute PageRank inside your own site. The prudent approach to success is to obtain the plugin for SEO of WP that is explicitly built to do just that.
Some search engine optimization experts believe that an internal link to a page has the same value as an external link. That doesn’t mean your site will rank by having only internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have a lot of external links, on the condition that the rest of the web site has gained adequate PageRank from external links.
In Closing
SEO may seem daunting when one views it as a whole. But, when viewed as individual components, there are a few comparatively easy areas one can focus on for the largest benefits.
